Isuzu showcases the new D-Max pick-up truck for Farmers & Agriculture Community

Coimbatore, July 13, 2013

Isuzu Motors India Private Limited, today showcased its newly launched pick-up truck ‘D-Max’ at the AGRI INTEX organized by CODISSIA at Coimbatore.


The DMAX is the first global pickup truck to be launched in the Indian market. The product is successfully sold in more than 100 countries worldwide by ISUZU, and is a favourite brand of farmers and agriculturists worldwide. ISUZU is known for its diesel engine expertize, and the DMAX provides more power and better fuel economy than any other pickup truck in its category. It is tough, durable and lasts long. The DMAX also features never before features like airbags, power steering, power windows, and has a global styling and passenger vehicle like looks. It is an ideal vehicle for a business owner who also drives his pickup, and is conscious of his image and reputation in the community.


In addition to the DMAX, ISUZU also showcased its MU7 sports utility vehicle. The MU7 is the biggest SUV in its class, and offers a spacious and comfortable seating to its occupants. It is also a big and powerful vehicle, highly suited to the Indian roads. The MU7 competes closely with the Toyota Fortuner.


Mr. Shigeru Wakabayashi, Executive Vice President, Isuzu Motors India Private Limited, said,” We see a large potential in the farming and agriculturists community in India. We believe that this community has a very good future given the large size of the Indian economy. Today, close to 60% of India’s population is dependent on agriculture. However, only about 15% of India’s GDP comes from agriculture. There is huge scope for growth, and for the farmers to become rich and prosperous with this growth. Our global experience has shown that when farmers have owned the supply chain i.e. transportation of their produce, they have grown and prospered. We see the pickup truck as a means of this growth for the farmers”


He added, “Coimbatore and its surrounding districts have a large presence of agriculture and commodity growers like tea, spices, coir etc. At ISUZU, our focus has always been to create a ISUZU community of customers, and we will create a close community in Coimbatore. Together with such a community, we will grow our business in India”


KUN, one of the largest Automotive dealers in the South of India, is the dealer partner for ISUZU in both Coimbatore and Chennai. The showroom in Coimbatore was opened earlier this year in February, and Chennai showroom is expected to open very soon. In addition to ISUZU, KUN also manages the dealership of Rolls Royce, BMW, Hyundai, Honda, Chevrolet and other brands.


In addition to AGRI INTEX participation, ISUZU along with KUN is also planning a large test drive event on 20th July at its showroom in Coimbatore for interested visitors. At this event, the AGRI INTEX visitors will be given test drive of its vehicles, along with an opportunity to interact with senior ISUZU management.


Earlier this month, ISUZU signed an agreement with Hindustan Motors Limited (HML). HML will contract manufacturer the DMAX and the MU7 by assembling CKD (completely knocked down) kits at its plant in Thiruvallur near Chennai. The CKD kits are being imported from Thailand. The HML plant is about 70 kms away from Sri City, Andhra Pradesh, where ISUZU is setting up its dedicated manufacturing plant. This plant is expected to come up in 2016, and will manufacture 120,000 units.


About Isuzu Motors India

Isuzu Motors India Private Limited is a subsidiary of Isuzu Motors Limited, Japan. Known globally for its expertise in diesel engines and for the manufacture of tough and durable vehicles, Isuzu Motors will supply the MU7 sports utility vehicle and the DMAX pickup truck in India. The company started its operations in India in 2012-13 and has set up two dealerships – Hyderabad and Coimbatore – with a dealership soon opening in Chennai. The dealer network expansion will continue with 9-10 dealerships expected to come up by end of the yea