Isuzu Reaches Silicon Valley of India, Opens first showroom in Karnataka

Bengaluru, January 31, 2014

Isuzu Motors India Private Limited, the Japanese automobile maker and global diesel engine expert, today opened its first showroom in Bengaluru, which is Isuzu’s second showroom this year and first in the state of Karnataka. This showroom is located near Karthik Nagar, Marathalli (Outer Ring Road). With the new showroom, Isuzu has dealer presence across all States in South India. The company has plans to open 60 outlets across India by end of 2015-16 across India. Out of these, the company will open 3 more dealerships in South in Madurai, Tirupati and Vishakhapatnam by Feb 20th, 2014.


Commenting on the launch, Mr. Takashi Kikuchi, President & Managing Director – Isuzu Motors India, said, “Karnataka is an integral part of our growth strategy and we are very happy to open our first showroom in the state. With the opening of Karnataka dealership, we have established our presence across entire South India. We are hopeful to set a benchmark of international quality vehicles and gradually build our market in India.”


He further added, “Bengaluru, globally known as the Silicon Valley of India, is a mix of economic and cultural hub and is one of the fastest growing cities in India. The city is known for its tech-savvy generation, versatile culture, fast growing economy and elite buying stature. Our sports utility vehicle MU-7 will definitely appeal to this target audience.”


The MU-7 inherits Isuzu’s diesel-engine expertise and is endowed with superior fuel efficiency and outstanding engine performance. A 3-metre wheel-base makes the MU-7 one of the longest SUVs available in India, offering luxurious and spacious interiors. Isuzu MU-7 is powered with a 3 litre turbo-charged diesel engine, delivering 163 PS @ 3600 rpm and 360 Nm @ 1800- 2800 rpm range, making it a tough and reliable ride.


The MU-7 also features a unique one-of-its kind software ‘Isuzu Insight’, which analyses drive parameters & provide insights of an individual’s driving habits and style, thereby helping improve fuel efficiency and vehicle performance.


Isuzu currently sells two vehicles in India – a sports utility vehicle MU-7 and pick-up truck D-Max. The bookings for MU-7 and D-max will start from today in Bengaluru. The MU-7 is priced at Rs. 22.7 lakh (ex-showroom Bengaluru), while the D-max is priced at Rs. 6.8 lakh (ex-showroom Bengaluru).


Earlier this week, Isuzu held ground-breaking ceremony at its own manufacturing plant site at SriCity, TADA, Chitoor, Hyderabad. The manufacturing plant is likely to be operational by 2015-16. The company has earmarked a total investment of Rs. 3000 crores for this plant which is expected to have a capacity of 1,20,000 units once fully operational. As of now, Isuzu has a contract manufacturing agreement with Hindustan Motors (HML) under which HML is contract assembling CKD kits of Isuzu’s sports utility vehicle MU-7 and pick-up truck D-Max, at its Thiruvallur, Chennai plant.


About Isuzu Motors (India)

Isuzu Motors Limited, Headquartered in Tokyo, Japan is a global manufacturer of light commercial vehicles, commercial vehicles, utility vehicles and diesel engines. With operations in 25 countries with its vehicle sold in more than 100 countries worldwide, the company is a leader in pickups and pickup based derivatives in many markets worldwide along with leadership in light commercial vehicles. The company manufactures and sells close to 6 lakh units annually across the world, and is a leader in pickup trucks & derivatives and light commercial vehicles in most of the key markets that it operates in.


Isuzu Motors India Private Limited, a subsidiary of Isuzu Motors Limited, Japan was established in August 2012. The company started its India operations by bringing in limited volume of completely built units (CBUs) for the purpose of test marketing and developing a better understanding of the Indian customers. Isuzu Motors, in the next phase of its project has started the assembly of CKD units in contract manufacturing with Hindustan Motors Limited. This is an intermediate stage of the company’s project in India, before the start full fledge localized manufacturing at its own plant at Sri City in Andhra Pradesh expected by 2016.


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