Cochin, January 23, 2014
Isuzu Motors India Private Limited, the Japanese automobile maker and global diesel engine expert, today opened its first showroom in Cochin. Located near Vyttila Jn., Ernakulam, the upcoming gateway of Kerala, the Cochin showroom spans across an area of 1774 sq. ft. With a focus on service to the customers, Isuzu will offer sales, service and spare parts through its dealer based in Cochin. On the occasion, Isuzu also showcased its first India-made, BS4 compliant variant of its sports utility vehicle MU-7.
Isuzu currently sells two vehicles in India – a sports utility vehicle MU-7 and pick-up truck D-Max. The bookings for MU-7 will start from today in Cochin. The MU-7 is priced at Rs. 22.93 lakh – BS4 variant and Rs. 22.63 lakh BS3 variant (ex-showroom Cochin).
The new showroom marks Isuzu’s expansion plans in the Southern region. The company has plans to open 60 outlets across India by end of 2015-16 across India. Out of these, the company will open 4 more dealerships in South in Madurai, Tirupati, Vishakhapatnam and Bangalore by Feb 20th, 2014
Commenting on the launch, Mr. Takashi Kikuchi, President & Managing Director – Isuzu Motors India, said, “We are very happy to open our first showroom in the state of Kerala. I am delighted that we have found the fitting partners who share our passion and strive for best customer service. With launch of our Cochin dealership, we look forward to growing our market in South India and gradually across the country.”
Mr. Takashi Kikuchi, further added, “Kerala has a substantial population with global exposure. They are well travelled, have relatives abroad and have a significant experience of international standard vehicles. With the opening of our dealership in Kerala, we are bringing in the same international quality vehicles in India and are hopeful of delighting our customers in Kerala.”
Isuzu has a contract manufacturing agreement with Hindustan Motors (HML) under which HML is contract assembling CKD kits of Isuzu’s sports utility vehicle MU-7 and pick-up truck D-Max, at its Thiruvallur, Chennai plant. Isuzu’s own manufacturing plant is likely to be operational by 2015-16. The company has earmarked a total investment of Rs. 3000 crores for this plant which is expected to have a capacity of 1,00,000 to 1,20,000 units once fully operational. Isuzu signed a MoU with the Government of Andhra Pradesh earlier this year – to set up a LCV manufacturing facility at Sri City, Hyderabad.
Isuzu Motors Limited, Headquartered in Tokyo, Japan is a global manufacturer of light commercial vehicles, commercial vehicles, utility vehicles and diesel engines. With operations in 25 countries with its vehicle sold in more than 100 countries worldwide, the company is a leader in pickups and pickup based derivatives in many markets worldwide along with leadership in light commercial vehicles. The company manufactures and sells close to 6 lakh units annually across the world, and is a leader in pickup trucks & derivatives and light commercial vehicles in most of the key markets that it operates in.
Isuzu Motors India Private Limited, a subsidiary of Isuzu Motors Limited, Japan was established in August 2012. The company started its India operations by bringing in limited volume of completely built units (CBUs) for the purpose of test marketing and developing a better understanding of the Indian customers. Isuzu Motors, in the next phase of its project has started the assembly of CKD units in contract manufacturing with Hindustan Motors Limited. This is an intermediate stage of the company’s project in India, before the start full fledge localized manufacturing at its own plant at Sri City in Andhra Pradesh expected by 2016.
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