ISUZU opens a new showroom in Chennai; launches the new mu-X

23 October, 2018, Chennai

Isuzu Motors India, a subsidiary of Isuzu Motors Limited, Japan, inaugurated a new lifestyle showroom of KUN ISUZU in Chennai, today. The new showroom, located on Anna Salai, offers access to world-renowned ISUZU utility vehicles for the growing customer base in the city. The company launched the new ISUZU mu-X, 7-seater, full-size, premium SUV here, marking the start of sale from the new outlet.


Mr. Masanori Katayama, President, Isuzu Motors Limited, Japan, Mr. Kazushi Okawa, Mitsubishi Corporation, Japan and other key executives from both the companies graced the occasion. Cricketing legend, Jonty Rhodes, lifestyle ambassador of ISUZU in India was also present to promote the brand ISUZU in the city.


The new mu-X projects a more aggressive stance with its ‘Eagle-inspired’ styling and refreshed design at the front and rear of the SUV. The refreshed model of the mu-X now comes with sportier ‘Lava Black’ premium interior upholstery and fine quilted leather seats, making it more desirable in the 7-seater, full-size, premium SUV segment in India. The SUV is now packed with more features on the exterior and interiors with enhanced safety features including 6-Airbags and Hill Descent Control (HDC), addressing the needs of the modern Indian families.


Speaking at the event, Mr. Masanori Katayama, President, Isuzu Motors Limited, said, “India is one of the key growth markets for ISUZU and we have made significant progress since we began our operations in 2012. Our products have been very well accepted by the Indian market for its world-class quality, durability and reliability. ISUZU is in the midst of creating a new lifestyle in India with these globally proven vehicles. India-made range of D-MAX and mu-X SUV vehicles will strengthen and add fillip to our export operations and will play an important role, contributing to the future growth of ISUZU.”


The ISUZU mu-X has been gathering a lot of momentum in the Indian SUV market and is gradually becoming a preferred choice for many Indian families, thanks to its sheer space and comfort it offers. The new mu-X is a perfect answer to those who will appreciate the capability and value it offers.


Jonty Rhodes, lifestyle ambassador of ISUZU in India, said “I am extremely happy to be back in India and glad to be a part of ISUZU’s journey. Since my association with the brand in August, I have had the opportunity to travel in ISUZU vehicles across the country. Built on the versatile D-MAX Pick-up platform, the SUV has more to offer to travel enthusiasts like me and to many families. It certainly brings the best of both worlds together and it grows on you as you drive it more. I strongly believe ISUZU products have a huge potential to change the dynamics of the utility vehicle market in India. I wish ISUZU a successful journey ahead.”


The new mu-X is built at ISUZU’s state-of-the-art manufacturing plant at SriCity in Andhra Pradesh. The All Muscle – All Heart SUV is a perfect combination for those buyers who seek not only style, power and a dominating road presence but also want to have the best-in-class space, comfort and safety for their family. The new mu-X takes these aspects to a whole new level, offering More Muscle and More Heart to the discerning SUV buyers in India.


Commenting on the occasion Mr. Venkatesh, Managing Director, KUN ISUZU, said, “We have been associated with ISUZU for over 5 years and I am extremely pleased to expand our footprint, representing the brand in the city. ISUZU vehicles are designed and engineered to meet the changing lifestyle preferences of many individuals and families. With such an exciting range of reliable and capable vehicles, we are happy to serve our customers with seamless sales and service. I would like to extend my sincere gratitude to the ISUZU management and Jonty Rhodes for making this day a memorable one”


KUN Group is one of the key automobile dealers in the country with an experience for over 15 years. The company’s automobile retail business spans across two-wheelers, cars, luxury cars & commercial vehicles and has a strong reputation for trust and customer-centric approach in the state of Tamil Nadu.


The New ISUZU mu-X SUV:

The distinctive exterior on the front and rear exudes more muscle in the new mu-X. The updated front fascia, inspired by an ‘Eagle’, brings out an aggressive and dominating stance of the SUV, while retaining the signature ISUZU grille design. It is further highlighted by new Bi-LED Auto-levelling projector headlamps with contemporary integrated light-guide and stylish Daylight Running Lamps (DRLs). The rear of the vehicle carries refreshed tail-lights with accentuated LED positon lights, 2-tone rear spoiler and shark-fin antenna with gun-metal finish, appealing to many new age buyers. The new 18-inch multi-spoke twist design diamond-cut alloy wheels makes the SUV more sporty & muscular.


The drivetrain is powered by a 3.0 litre legendary ISUZU 4JJ1 Diesel Engine which delivers a maximum power output of 130 kW (177 PS). It provides a maximum torque of 380 Nm that is designed with a significant flat torque curve. The new mu-X will be available in both 4×2 and 4×4 variants with 5-speed sequential shift Automatic Transmission. The 4×4 variant sports a ‘shift-on-the-fly’ select dial for ease of shifting between modes. The new mu-X has a higher ground clearance of 230 mm and class-leading approach and departure angles, ready to take on demanding terrain.


The plush interiors of the new mu-X provides more comfort for the occupants. The quilt-pattern leather seats, premium finish dashboard with soft-touch panels, bright silver-finish centre cluster & chrome-finish vent knobs add to the aesthetic appeal of the SUV. The SUV is now equipped with 6-Airbags (front, side and curtain) providing comprehensive safety for the occupants. ISUZU vehicles are renowned for their tough build and the mu-X stays true to this reputation with a high tensile steel body with tailor welded blanks and crumple zones with anti-intrusion bars. The mu-X, fully loaded with advanced active safety systems like ESC (Electronic Stability Control), TCS (Traction Control System), HDC (Hill Descent Control), ABS (Antilock Braking System) with EBA (Emergency Brake Assist) and EBD (Electronic Brake-force Distribution) along with a host of passive safety systems, provide enhanced safety in case of unfavourable driving conditions. Its superior road view offers a hassle-free driving experience.


The new ISUZU mu-X is available at an attractive price of 26,23,489/-* for the 4×2 variant. The 4×4 variant is available at a price of 28,19,367/-* (* all prices ex-showroom, Chennai)


The new ISUZU mu-X also comes with ‘5ECURE’ package that provides Warranty and Free Periodic Maintenance for 5 years or 150,000 km (whichever is earlier). The new mu-X also comes with attractive finance options. Terms & Conditions apply. 


ISUZU also sells the D-MAX V-Cross, lifestyle adventure pick-up in the personal segment and D-MAX S-CAB, 5-seater, smart commercial pick-up and D-MAX Regular Cab for cargo applications.


About Isuzu Motors India Pvt. Ltd.

Isuzu Motors Limited, Headquartered in Tokyo, Japan is a global manufacturer of light, medium and heavy commercial vehicles, utility vehicles and diesel engines. With operations in 25 countries, selling in more than 100 countries worldwide, the company is a leader in pick-ups and utility vehicles in many markets. The company manufactures and sells over 6 lakh units annually, across the world.


Isuzu Motors India Private Limited (IMI), a subsidiary of Isuzu Motors Limited, Japan, was established in August 2012. Headquartered in Chennai, the company sells the popular ISUZU D-MAX V-Cross – India’s First Adventure Utility Vehicle and the ISUZU mu-X, premium 7-seater SUV in the personal vehicle segment and variants of ISUZU D-MAX pick-ups for the commercial segment. ISUZU vehicles are known for their reliability and performance around the world. Renowned the world-over, ISUZU vehicles are gaining huge significance in the Indian market as well, thanks to the ‘value proposition’ it offers the customers.


Isuzu Motors India manufactures these products at its new manufacturing plant in Sri City, spread over an area of 107 acres in the state of Andhra Pradesh. The company began its manufacturing operations in April 2016, with strong focus on quality and commitment to Indian market. Isuzu Motors India began its vehicle production with high levels of localisation at Start of Production (SoP) and aims to increase it in future.


The company has dedicated dealer touch-points, conveniently located in 40 locations across the country. For more information on the company, and its products/services, please visit – |