Isuzu Motors India Showcases India-made MU-7 in Visakhapatnam

Visakhapatnam, February 03, 2014

Isuzu Motors India Private Limited, the Japanese automobile maker and global diesel engine expert, today showcased its India-manufactured, sports utility vehicle MU-7 in Visakhapatnam. On the occasion, the company also announced appointment of its first dealer in Visakhapatnam, which will be company’s third dealership in Andhra Pradesh and fourth showroom this year. The company has plans to open 60 outlets across India by end of 2015-16 across India.


Commenting on the launch, Mr. Takashi Kikuchi, President & Managing Director – Isuzu Motors India, said, “Andhra Pradesh is an investor friendly and progressive state with a receptive government. Visakhapatnam especially is very close to our hearts since our first customer in India was from Kakinada, Vishakhapatnam. With the opening of our first dealership in Vishakhapatnam and third in Andhra Pradesh, we are hopeful of delighting our customers in Andhra Pradesh.”


He further added, “India is a key region in Isuzu’s global growth strategy and we look forward to gradually increase our presence in the country. Our focus is to accelerate our business and establish Isuzu as an important player in the pickup trucks and sports utility vehicles market in India.”


The MU-7 inherits Isuzu’s diesel-engine expertise and is endowed with superior fuel efficiency and outstanding engine performance. A 3-metre wheel-base makes the MU-7 one of the longest SUVs available in India, offering luxurious and spacious interiors. Isuzu MU-7 is powered with a 3 litre turbo-charged diesel engine, delivering 163 PS @ 3600 rpm and 360 Nm @ 1800- 2800 rpm range, making it a tough and reliable ride.


The MU-7 also features a unique one-of-its kind software ‘Isuzu Insight’, which analyses drive parameters & provide insights of an individual’s driving habits and style, thereby helping improve fuel efficiency and vehicle performance.


Isuzu currently sells two vehicles in India – a sports utility vehicle MU-7 and pick-up truck D-Max. The bookings for MU-7 will start from today in Visakhapatnam. The MU-7 is priced at Rs. 23.17 Lakhs – BS4 variant and Rs. 22.87 lakh BS3 variant (ex-showroom Visakhapatnam), while the D-max is priced at Rs. 7.39 lakh (ex-showroom Visakhapatnam).


Last week Isuzu held ground-breaking ceremony at its own manufacturing plant site at SriCity, TADA, Chitoor, Hyderabad. The manufacturing plant is likely to be operational by 2015-16. The company has earmarked a total investment of Rs. 3000 crores for this plant which is expected to have a capacity of 1,20,000 units once fully operational. As of now, Isuzu has a contract manufacturing agreement with Hindustan Motors (HML) under which HML is contract assembling CKD kits of Isuzu’s sports utility vehicle MU-7 and pick-up truck D-Max, at its Thiruvallur, Chennai plant.


About Isuzu Motors (India)

Isuzu Motors Limited, Headquartered in Tokyo, Japan is a global manufacturer of light commercial vehicles, commercial vehicles, utility vehicles and diesel engines. With operations in 25 countries with its vehicle sold in more than 100 countries worldwide, the company is a leader in pickups and pickup based derivatives in many markets worldwide along with leadership in light commercial vehicles. The company manufactures and sells close to 6 lakh units annually across the world, and is a leader in pickup trucks & derivatives and light commercial vehicles in most of the key markets that it operates in.


Isuzu Motors India Private Limited, a subsidiary of Isuzu Motors Limited, Japan was established in August 2012. The company started its India operations by bringing in limited volume of completely built units (CBUs) for the purpose of test marketing and developing a better understanding of the Indian customers. Isuzu Motors, in the next phase of its project has started the assembly of CKD units in contract manufacturing with Hindustan Motors Limited. This is an intermediate stage of the company’s project in India, before the start full fledge localized manufacturing at its own plant at Sri City in Andhra Pradesh expected by 2016.


For further information, please contact:

Ketchum Sampark PR

Hyderabad – Karthikk Chellappa – 91-9392518881

Vizag – S.U.N.MURTHY – 91-9652278100