Isuzu Motors India Showcases India-made MU-7 in Coimbatore

Coimbatore, December 26, 2013

Isuzu Motors India, the global diesel engine expert, today showcased its India-manufactured, sports utility vehicle MU-7 at its [Kun Isuzu] in Coimbatore.


The India-produced MU-7 inherits Isuzu’s diesel-engine expertise and is endowed with superior fuel efficiency and outstanding engine performance. A 3-metre wheel-base makes the MU-7 one of the longest SUVs available in India, offering luxurious and spacious interiors. Isuzu MU-7 is powered with a 3 litre turbo-charged diesel engine, delivering 163 PS @ 3600 rpm and 360 Nm @ 1800- 2800 rpm range, making it a tough and reliable ride. Isuzu MU-7 is priced at Rs.22 lakhs (ex-showroom, Coimbatore)


The MU-7 is equipped with a unique service initiative ‘Isuzu Insight’ for its valued customers. As the name suggests, Isuzu Insight will provide insights of an individual’s driving habits and style, thereby helping them improve their fuel efficiency and vehicle performance. Customers can then identify areas of improvement in fuel efficiency, vehicle safety and performance, with the help of trained Isuzu Service Advisors at Isuzu dealerships.


The unique feature of the Isuzu Insight is its ability to evaluate each individual customers’ driving while taking into consideration his/her unique driving and usage requirements, driving conditions and environment. While this program will help individual MU-7 customers improve their driving and fuel mileage, the program will also help in fuel conservation at a larger level and also alleviate the stress on the environment.


Mr. Takashi Kikuchi, Managing Director, Isuzu Motors India Pvt. Ltd., said, “We are delighted to launch the India made MU-7 in Coimbatore.  The MU-7 SUV is known for its ruggedness, durability and fuel efficiency and is a proven and successful SUV in other key markets. I am sure the Indian customers will enjoy its extra spacious and comfortable ride.”


Isuzu has a contract manufacturing agreement with Hindustan Motors (HML) under which HML is contract assembling CKD kits of Isuzu’s sports utility vehicle MU-7 and pick-up truck D-Max, at its Thiruvallur, Chennai plant. Isuzu’s own manufacturing plant is likely to be operational by 2015-16. The company has earmarked a total investment of Rs. 3,000 crores for this plant which is expected to have a capacity of 1,00,000 to 1,20,000 units once fully operational. Isuzu signed a MoU with the Government of Andhra Pradesh earlier this year – to set up a LCV manufacturing facility at Sri City, Hyderabad.


About Isuzu Motors (India)

Isuzu Motors Limited, Headquartered in Tokyo, Japan is a global manufacturer of light commercial vehicles, commercial vehicles, utility vehicles and diesel engines. With operations in 25 countries with its vehicle sold in more than 100 countries worldwide, the company is a leader in pickups and pickup based derivatives in many markets worldwide along with leadership in light commercial vehicles. The company manufactures and sells close to 6 lakh units annually across the world, and is a leader in pickup trucks & derivatives and light commercial vehicles in most of the key markets that it operates in.


Isuzu Motors India Private Limited, a subsidiary of Isuzu Motors Limited, Japan was established in August 2012. The company started its India operations by bringing in limited volume of completely built units (CBUs) for the purpose of test marketing and developing a better understanding of the Indian customers. Isuzu Motors, in the next phase of its project has started the assembly of CKD units in contract manufacturing with Hindustan Motors Limited. This is an intermediate stage of the company’s project in India, before the start full fledge localized manufacturing at its own plant at Sri City in Andhra Pradesh expected by 2016.