Pune, 24, September 2015
As part of its network expansion drive, Isuzu Motors India Private Limited, a subsidiary of Isuzu Motors, Japan, one of the world’s largest commercial vehicle manufacturers and a leader in pick-up trucks, inaugurated a new dealership “VIIRAAJ ISUZU” in Pune. The new 3S (Sales, Service and Spares) facility is conveniently located at Mahalaxmi Icon, Mumbai – Bangalore Bye-pass, Tathawade, Mulshi, Pune. The new facility adds to the network of dealerships in Maharashtra already operational in Navi Mumbai and Nagpur.
Speaking about the inauguration, Mr. Naohiro Yamaguchi, Managing Director, Isuzu Motors India, said, “We are witnessing an increase in demand for pick-up trucks in Pune, thanks to the growing diverse industrial population from SMEs to large enterprises. ISUZU has been making rapid inroads across the country with more such dealer outlets to offer world-renowned D-MAX range of pick-ups, enabling customers to achieve greater business efficiency. With the MU-7, ISUZU offers SUV customers and enthusiasts a powerful, spacious and a luxurious ride. With three years of operations, we have made remarkable progress in offering the customer, products that suit their requirements appropriately. With VIIRAAJ ISUZU we are assured of offering best-in-class sales and service support to our customers”.
Mr. Punit Wadhwani, Dealer Principal, VIIRAAJ ISUZU, said, “It is indeed a proud moment for us to have associated with a brand like ISUZU. The products are world-class and are known for their robust performance and versatility. With greater focus on customer satisfaction, we certainly believe the right mix of product and service will largely benefit our customer community”.
The award winning ISUZU D-MAX is tough, reliable and fuel efficient. It is built on a heavy-duty chassis that has ISUZU’s legendary durability and superior performance, making it one of the most competitive pick-up trucks in the country. ISUZU rolled out the locally assembled D-MAX range of pick-ups in India in 2014 and since then, the product has been offering immense value to the customers operating across various businesses. The ISUZU D-MAX is designed to meet all practical requirements of the end-users and have proved its performance across applications like Reefers, Food & Catering, Distribution, Hardware Transportation, Service Vehicle etc.
The ISUZU D-MAX has a large and wide cargo deck that can carry loads with ease. The cab of the ISUZU D-MAX is made from high-tensile steel that ensures greater safety, while the front and rear suspension provide greater stability to the vehicle. Powered by the legendary ISUZU engine technology and its practical features, the ISUZU D-MAX helps the customers to ‘Go More, Do More and Get More’.
A completely new concept in India, the new ISUZU D-MAX SpaceCab’s unique feature is its extended cabin space of 1.5 feet behind the drivers’ seat, which can store valuable/ fragile goods. It offers significant features like power steering, power windows, centralized door lock, etc.
The ISUZU MU-7 is renowned for its strong masculine looks coupled with the largest interior space in its class. Powered by the legendary ‘ISUZU’ Diesel Engine Technology and sporting a strong suspension, it is the perfect sports utility vehicle for smooth and rough terrain alike. Customers owning an MU-7 appreciate the comfort and ride quality of the vehicle and are all praise for its powerful and reliable engine.
ISUZU has also tied-up with ‘DC Design’ to offer ‘customised luxury’ to customers. The customisation focusses on a host of features on the interiors covering the dashboard, centre console and seats to give its occupants a feel of sophistication that would make them exclusive. DC Design would offer these packages to MU-7 owners and the modifications can be made at ‘DC Design’ facilities located at Mumbai, Delhi and Pune.
A Proud Lineage:
With the ISUZU philosophy spanning over 99 years, the company is the threshold of a very important milestone to embark on a new journey in India. Having its history tracing back to a century, ISUZU has achieved several milestones in the areas of Commercial Vehicles and Diesel Engines and has established itself for qualities such as Durability and Reliability.
Isuzu Motors India is rapidly expanding its dealer network in the country and has plans to open more outlets once localised production begins at its new factory at SriCity, in Andhra Pradesh. ISUZU currently has 27 dealership facilities – Delhi, Noida, Jaipur, Mumbai, Chennai, Bangalore, Hyderabad, Coimbatore, Madurai, Visakhapatnam, Tirupati, Cochin, Calicut, Ahmedabad, Rajkot, Ludhiana, Lucknow, Gurgaon, Indore, Vadodara, Kolkata, Jalandhar, Chandigarh, Jodhpur, Nagpur, Faridabad and Pune.
Isuzu Motors Limited, Headquartered in Tokyo, Japan is a global manufacturer of light, medium and heavy commercial vehicles, utility vehicles and diesel engines. With operations in 25 countries, selling in more than 100 countries worldwide, the company is a leader in pickups and pickup based derivatives in many markets. The company manufactures and sells over 6 lakh units annually across the world.
Isuzu Motors India Private Limited (IMI), a subsidiary of Isuzu Motors Limited, Japan, was established in August 2012 in Chennai, Tamil Nadu. Headquartered in Chennai, ISUZU currently has a contract manufacturing agreement with Hindustan Motors (HML) under which HML is assembling CKD kits of its Sports Utility Vehicle MU-7 and pick-up truck ISUZU D-MAX, at its Thiruvallur, Chennai plant.
ISUZU began civil works on its proposed manufacturing plant site in SriCity, TADA, Chitoor District, Andhra Pradesh, in January 2014. The company had acquired 107 Acres of land in 2013 after signing a MoU with the Andhra Pradesh State Government in order to start automobile manufacturing operation in India. This new facility is likely to commence commercial operations by early 2016, with the initial production capacity at 50,000 units/ year. Isuzu will scale up the production capacity to 120,000 units/year, with the accumulated investment of Rs. 3,000 Crore, and is expected to generate 2000 – 3000 jobs. The company has plans to set up more dealership outlets across the country and aims to have 160 by 2020.
Isuzu Motors India plans to achieve 100% percent localisation within three years of commencing production in 2016. It is an exemplary showcase of ISUZU’s long term commitment to the Indian market.