Isuzu Motors India Inaugurates First Dealership in Madurai

February 26, 2014, Madurai

Isuzu Motors India Private Limited, the Japanese automobile maker and global diesel engine expert, today opened its first showroom in Madurai. Located in Kappalur, the Madurai showroom spans across an area of 2,500 sq. ft.  This dealership will also cater to customers across neighbouring districts including Sivaganga, Madurai and Virudhunagar.


With this dealership, Isuzu has 7 outlets across four states in South India and three in Tamil Nadu including Madurai, Chennai and Coimbatore. The company has plans to open 60 outlets across India by end of 2015-16 across India.


Commenting on the occasion, Mr. Takashi Kikuchi, President and Managing Director, Isuzu Motors India said, “I am delighted to inaugurate our first dealer in Madurai, as we are progressing and expanding our footprint in the country. With this dealership, we aim to redefine service excellence standards and with our international quality vehicles, we aim to raise lifestyle and status in the State, thereby gradually building our market.”


He further added, “Madurai is an important market for us as it is the one of the biggest cities in Tamil Nadu. In the recent years Madurai has become an upcoming destination for various manufacturing industries including Agriculture, Automobile, and Rubber.”


Isuzu currently sells two vehicles in India – a sports utility vehicle “MU-7” and pick-up truck D-Max. The bookings for MU-7 will start from today in Madurai. The MU-7 is priced at Rs 21.21 lakhs (ex-showroom Madurai).


The MU-7 inherits Isuzu’s diesel-engine expertise and is endowed with superior fuel efficiency and outstanding engine performance. A 3-metre wheel-base makes the MU-7 one of the longest SUVs available in India, offering luxurious and spacious interiors. Isuzu MU-7 is powered with a 3 litre turbo-charged diesel engine, delivering 163 PS @ 3600 rpm and 360 Nm @ 1800- 2800 rpm range, making it a tough and reliable ride. The MU-7 also features a unique one-of-its kind software ‘Isuzu Insight’, which analyses drive parameters & provide insights of an individual’s driving habits and style, thereby helping improve fuel efficiency and vehicle performance.


Last month, Isuzu held ground-breaking ceremony at its own manufacturing plant site at SriCity, TADA, Chitoor. The manufacturing plant is likely to be operational by early 2016. The company has earmarked a total investment of Rs. 3000 crores for this plant which is expected to have a capacity of 1,20,000 units once fully operational. As of now, Isuzu has a contract manufacturing agreement with Hindustan Motors (HML) under which HML is contract assembling CKD kits of Isuzu’s sports utility vehicle MU-7 at its Thiruvallur, Chennai plant.


About Isuzu Motors (India)

Isuzu Motors Limited, Headquartered in Tokyo, Japan is a global manufacturer of light commercial vehicles, commercial vehicles, utility vehicles and diesel engines. With operations in 25 countries with its vehicle sold in more than 100 countries worldwide, the company is a leader in pickups and pickup based derivatives in many markets worldwide along with leadership in light commercial vehicles. The company manufactures and sells close to 6 lakh units annually across the world, and is a leader in pickup trucks & derivatives and light commercial vehicles in most of the key markets that it operates in.


Isuzu Motors India Private Limited, a subsidiary of Isuzu Motors Limited, Japan was established in August 2012. The company started its India operations by bringing in limited volume of completely built units (CBUs) for the purpose of test marketing and developing a better understanding of the Indian customers. Isuzu Motors, in the next phase of its project has started the assembly of CKD units in contract manufacturing with Hindustan Motors Limited. This is an intermediate stage of the company’s project in India, before the start full fledge localized manufacturing at its own plant at Sri City, TADA, Chitoor District expected by 2016.


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