Isuzu Motors India flags-off the 2nd ‘Max Run Challenge’ from Jaipur to Ludhiana

Jaipur ,17, February 2015

Isuzu Motors India Private Limited, a subsidiary of Isuzu Motors, Japan, one of the world’s largest commercial vehicle manufacturers and a leader in pick-up trucks, flagged-off the 2nd ‘Max Run Challenge’ in Jaipur today. The drive event was flagged-off by Mr Toru Kishimoto, Vice-President, Sales, Isuzu Motors India, and will cover the prime stretch of the Golden Quadrilateral in North India, covering a distance of over 600 kms via Chandigarh till Ludhiana. 3 Isuzu D-Max vehicles will participate in the two day drive event, demonstrating the fuel-efficiency of D-Max vehicles. The drive will be flagged-in at Ludhiana on 18th February, where the company will inaugurate its 1st dealership facility marking its entry into the state of Punjab.


Speaking at the flag-off ceremony, Mr. Toru Kishimoto, Vice President, Sales, Isuzu Motors India, said, “We consider this as an opportunity to reach out to our customers in the North, showing them the capabilities of the D-Max range of vehicles. Proven world-over, the Isuzu D-Max delivers unbeatable value proposition with a strong focus on fuel efficiency, to our customers. We at Isuzu, are extremely happy to flag-off the 2nd edition of the Isuzu Max Run Challenge in India from Jaipur to Ludhiana.”


The 3 Isuzu D-Max vehicles comprised a Single Cab Flat Deck and Space Cab Flat Deck and a Space Cab Arch Deck variants. The award winning D-Max is powered by a muscular 2499cc, 4-cylinder intercooled turbocharged diesel engine, mated to an efficient 5-speed manual transmission. Isuzu also known as an expert in Diesel Engines, is the market leader in pick-up trucks in Thailand and has significant presence over 100 countries worldwide.


The Max Run Challenge is a global initiative to test and prove the D-Max’s fuel efficiency, durability and reliability in the real-time conditions. It has successfully completed its run in Australia, Philippines, Thailand, Middle East and Malaysia. The 1st Max Run Challenge in India was organised in the month of September last year and proved its fuel efficiency and capabilities over a 1000 km drive from Vijayawada to Mumbai.


It has a heavy-duty chassis, a large cargo bed to “accommodate the bulkiest of loads” and its body structure is made from high-tensile steel. It sports a bold and aggressive look on the outside and sophisticated, passenger-vehicle like interiors, making it a pride for the owner.


A completely new concept in India, the new D-Max Space Cab’s unique feature is its extended cabin space of 1.5 feet behind the drivers’ seat, which can store valuable/ fragile goods. It offers significant features like Power steering, Power windows, Centralized door lock, AC with heater etc., making it ideal for commercial use in industries like Dairy, Agriculture, Retail, Engineering, Manufacturing and Small businesses.


Isuzu has plans to open 60 outlets across India by end of 2015-16. Isuzu currently has dealerships at Delhi, Noida, Jaipur, Mumbai, Chennai, Bangalore, Hyderabad, Coimbatore, Madurai, Visakhapatnam, Tirupati, Cochin, Calicut, Ahmedabad and Rajkot. The company will be inaugurating 3 new dealer outlets this month in Ludhiana, Lucknow and Gurgaon.


About Isuzu Motors (India)

Isuzu Motors Limited, Headquartered in Tokyo, Japan is a global manufacturer of light, medium and heavy commercial vehicles, utility vehicles and diesel engines. With operations in 25 countries, selling more than 100 countries worldwide, the company is a leader in pickups and pickup based derivatives in many markets. The company manufactures and sells close to 6 lakh units annually across the world.


Isuzu Motors India Private Limited, a subsidiary of Isuzu Motors Limited, Japan was established in August 2012 in Chennai, Tamil Nadu. Headquartered in Chennai, Isuzu currently has a contract manufacturing agreement with Hindustan Motors (HML) under which HML is assembling CKD kits of Isuzu’s Sports Utility Vehicle MU-7 and pick-up truck D-Max, at its Thiruvallur, Chennai plant.


Isuzu began civil works on its proposed manufacturing plant site in SriCity, TADA, Chitoor District, Andhra Pradesh. The company had acquired 107 Acres of land in 2013 after signing a MoU with the Andhra Pradesh State Government in order to start automobile manufacturing operation in India. This new facility is likely to commence commercial operations by early 2016, with the initial production capacity at 50,000 units/ year. Isuzu will scale up the production capacity to 120,000 units/ year, with the accumulated investment of Rs. 3,000 Crore, and is expected to generate 2000 – 3000 jobs. The company has plans to open 60 dealership outlets across the country by 2016 and aims to have 160 by 2020.


Isuzu Motors India plans to achieve 100% percent localization within three years of commencing production in 2016. It is an exemplary showcase of Isuzu’s long term commitment to the Indian market.