Isuzu Motors India flags off its 3 day Isuzu Max Run Challenge

Vijaywada, 23rd September, 2014

Isuzu Motors India, the diesel engine expert, today flagged off its three day Isuzu Max Run Challenge from Vijayawada to Mumbai. Mr. Toru Kishimoto, Vice President, Isuzu Motors India flagged off the drive at 06.00AM from Vijayawada. The objective of this drive is to showcase inter-city range fuel efficiency of Isuzu D-Max (pick-up truck) in Indian road conditions. During the three day drive, three Isuzu D-Max (pick-up truck) will attempt to cover the distance between Vijayawada and Mumbai in one full tank capacity. Starting from Vijayawada, the vehicles will pass through Hyderabad, Solapur, and Pune before culminating the drive at Mumbai on 25th September.


All three vehicles have been equipped with GPS Telemetry System. Data generated by these GPS system will be collected and monitored to iron out manual errors, validate the distance travelled and track the drive in real time. It will also help assess the performance of Isuzu D-Max pick-up trucks in Indian condition during the three day drive in tough Indian terrains, traffic and up-hill areas by passing through the states of Andhra Pradesh, Telangana and Maharashtra. Leading audit firm KPMG is the drive process auditor and it will independently validate the drive.


Flagging off the drive, Mr. Toru Kishimoto, Vice President, Isuzu Motors India, wished good luck to the driving team and said, “The Isuzu Max Run Challenge is Isuzu’s global initiative to test and prove Isuzu vehicle’s fuel efficiency, durability, reliability and range under real-world conditions. This challenge has been successfully completed in Australia, Philippines, Thailand, Middle East and Malaysia. With the same philosophy, we are undertaking the Isuzu Max Run Challenge in India to showcase that the Isuzu D-Max performs similarly on Indian road conditions as it performs globally”.


Vijayawada was preferred as the flag-off location for this 3 day Max Run Challenge because the new capital of Andhra Pradesh will be around Vijayawada. In addition to this Vijayawada is an important market for Isuzu. Further, Isuzu is coming up with its manufacturing unit in this state as well.


The participating drivers in the Isuzu Max Run Challenge includes a mix of Isuzu dealer salesperson, D-Max customer and a commercial vehicle driver, the objective of which is to help prove that anyone can get good mileage from an Isuzu vehicle by applying correct driving techniques.


India’s first international pick-up truck- Isuzu D-Max range comprises of three models – two cabin options and two deck options. D-Max Single cab is available in flat deck and the D-MAX Space Cab is available in both flat deck and arched deck variants. The mighty D-Max is propelled by a 2499cc, 4-cylinder intercooled turbocharged diesel engine, mated with a 5-speed manual transmission. This powerful engine pumps out 134 hp power @ 3600 rpm and 294 Nm torque @ 1800-3200 rpm range, which enables D-Max to carry a payload of 1.2 tonnes effortlessly. With a 76 litre fuel tank, Isuzu DMAX sports a bold and aggressive look on the outside and sophisticated, passenger-car like interiors, making it a pride for the owner.


Isuzu Motors (India)

Isuzu Motors Limited, Headquartered in Tokyo, Japan is a global manufacturer of light commercial vehicles, commercial vehicles, utility vehicles and diesel engines. With operations in 25 countries with its vehicle sold in more than 100 countries worldwide, the company is a leader in pickups and pickup based derivatives in many markets worldwide along with leadership in light commercial vehicles. The company manufactures and sells close to 6 lakh units annually across the world, and is a leader in pickup trucks & derivatives and light commercial vehicles in most of the key markets that it operates in.


Isuzu Motors India Private Limited, a subsidiary of Isuzu Motors Limited, Japan was established in August 2012 in Chennai, Tamil Nadu. Headquartered in Chennai, Isuzu has a regional office in New Delhi. At present, Isuzu has a contract manufacturing agreement with Hindustan Motors (HML) under which HML is contract assembling CKD kits of Isuzu’s sports utility vehicle MU-7 and pick-up truck D-Max, at its Thiruvallur, Chennai plant.


Isuzu began civil works on its proposed manufacturing plant site in SriCity, TADA, Chitoor, AP. The company had acquired 107 Acres of land in 2013 after signing MoU with the Andhra Pradesh State Government in order to start automobile manufacturing operation in India. This new facility is likely to commence commercial operations by early 2016, with the initial production capacity at 50,000 units/ year. Isuzu will scale up the production capacity to 120,000 units/ year, with the accumulated investment of Rs. 3,000 Crore, and is expected to generate 2000~3000 jobs. Isuzu Motors India plans to achieve 100% percent localization within three years of commencing production in 2016. It is an exemplary showcase of Isuzu’s long term commitment to the Indian market.


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