Isuzu Motors’ first India Made D-MAX pickup rolls out of SriCity, Andhra Pradesh. State of the art manufacturing plant inaugurated by Shri. N Chandrababu Naidu, Honourable Chief Minister, Andhra Pradesh

SriCity, Andhra Pradesh, 27, April 2016

The new state-of-the-art manufacturing plant of Isuzu Motors India Pvt. Ltd. (IMI), was inaugurated by Shri. Nara Chandrababu Naidu, Hon’ble Chief Minister of Andhra Pradesh at SriCity, Andhra Pradesh. The new generation ‘ISUZU D-MAX V-Cross’ – India’s First Adventure Utility Vehicle, was also rolled-out of plant by the Chief Minister and Mr. Masanori Katayama, President, Isuzu Motors Limited, Japan, to mark the commencement of production at the new facility. 


The inauguration of the new plant and the first vehicle roll-out was held in the presence of His Excellency Mr. Kenji Hiramatsu, Ambassador of Japan to India, Mr. Kazushi Okawa, Executive Vice President, dignitaries from the Government of Andhra Pradesh, Senior Officials from IMI, Media and Business partners of ISUZU. 


This manufacturing plant at SriCity is spread over an area of 107 acres and has a production capacity of 50,000 units that can be scaled up to 120,000 units in future. 


With manufacturing operations in Japan, Thailand and U.S.A already existing, this plant in India will add impetus to the manufacturing operations of ISUZU, globally. The new generation of ISUZU D-MAX pick-ups will be manufactured at the plant with 70% localisation at the start of production that will be increased in future. ISUZU will also consider export of vehicles manufactured at this plant to other markets in the world at a suitable time in future.


This state of the art manufacturing plant will follow ISUZU global manufacturing standards and ISUZU Manufacturing Management (IMM) practices. The plant will also focus on safety, quality and ISUZU’s commitment to the environment.


Speaking at the plant inauguration, Mr. Masanori Katayama, President, Isuzu Motors Limited, said, “We are very happy to start our local manufacturing operations in India. India is one of the biggest automobile markets and also one of the fastest growing economies in the world. India is a key part of Isuzu Motors’ global growth strategy. This new plant in India will not only cater to the requirements of the growing Indian market, but in future it will also serve as a key manufacturing hub for ISUZU’s global operations.”


Commenting on the occasion, Mr. Hiroyasu Miura, Chairman, Isuzu Motors India Pvt. Ltd., said, “The globally proven ISUZU D-MAX pickups will be manufactured at this plant under high quality standards in line with ISUZU’s well acclaimed ‘Isuzu Manufacturing Management’ practices. We have found Indian suppliers to be capable of meeting Isuzu’s global quality standards and we will follow a high localization strategy for the manufacturing operations in India. Isuzu is in India for last 4 years studying the Indian market, understanding the Indian customer’s requirements and 

establishing the sales and service network. The inauguration of our manufacturing plant at SriCity is a major milestone in this journey and we look forward to an exciting future in India”.


Local Sourcing of Components for the manufacturing operations


Isuzu Motors India has started the local manufacturing operations with a tie-up with 120 suppliers, including Tier-I and II suppliers, for supplying auto-components for vehicles manufactured in India. The localization level will continue to increase in future. A few key suppliers of IMI have also signed an MoU with the Govt. of Andhra Pradesh for setting up their manufacturing plant in the region. In time ISUZU will also explore the opportunities to export components for requirements in other markets of ISUZU across the world.


New generation of ISUZU vehicles to be manufactured at the plant


Isuzu Motors India will manufacture the new generation of ISUZU D-MAX pick-ups at the plant. The new pick-ups will be available in multiple models and variants and will cater to a wide range of customer segments.


The D-MAX V-Cross (4×4) is India’s First Adventure Utility Vehicle. A globally proven off-roader with a capable 4WD, the V-Cross is also a premium 5-seater urban vehicle. This is a first-in-the-segment product in India that for the first time meets the aspirations of India’s adventure seekers. 


The D-MAX Crew Cab, a 4 door pickup with a cargo deck offers multi-utility capabilities for the business owners who like to drive their own pickups and carry their crew and material with them. The D-MAX Single Cab and D-MAX Cab-Chassis variant addresses the needs of India’s modern business and commercial vehicle owners.


The bookings for the new generation ISUZU vehicles will soon be started followed by deliveries at ISUZU dealerships all over India.


India is a key market for ISUZU and in near future the company will also launch new products catering to other market segments.




Isuzu Motors India continues to build on its philosophy and slogan “NEVER STOP” with the India made ISUZU vehicles. The philosophy ‘NEVER STOP’ comes from ISUZU’s value proposition of tough, durable and reliable vehicles that are known to keep running and last a lifetime. This value proposition applies to both the business and personal segment of ISUZU customers. While the D-MAX Single Cab, Cab Chassis and Crew Cab promises that the business owner will continue his journey of business growth, profitability and achievement, the D-MAX V-Cross, India’s First Adventure Utility Vehicle continues this excitement and thrill for the adventure seekers in India. 


The NEVER STOP philosophy is embodied in the work culture of the company, its dealerships and its approach towards its sales and service operations in India.


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About Isuzu Motors (India)

Isuzu Motors Limited, Headquartered in Tokyo, Japan is a global manufacturer of light, medium and heavy commercial vehicles, utility vehicles and diesel engines. With operations in 25 countries, selling in more than 100 countries worldwide, the company is a leader in pick-ups and pick-up based derivatives in many markets. The company manufactures and sells over 6 lakh units annually across the world.


Isuzu Motors India Private Limited (IMI), a subsidiary of Isuzu Motors Limited, Japan, was established in August 2012 in Chennai, Tamil Nadu. Headquartered in Chennai, the company has a network of dealerships with sales and service outlets in the key 26 cities in India. This network will be expanded further with the start of the local manufacturing operations at SriCity, Andhra Pradesh.