Isuzu Motors drives into North-East with its range of reliable and performance-oriented utility vehicles

09 August, 2019, Guwahati

Isuzu Motors India enters the North-East market by setting up a new authorised 3S (Sales, Service and Spares) dealership facility of ‘North East ISUZU’ in Guwahati. ISUZU launched the its range of reliable and performance-oriented utility vehicles – the V-Cross, lifestyle and adventure vehicle, mu-X – 7-seater premium SUV and the range of D-MAX commercial vehicles – S-CAB and Regular Cab in the city, marking the start of sale from the new outlet. The management executives from Isuzu Motors India and the Dealer Partner inaugurated the new facility, today.


The outlet is spread over an expansive area of 12,000 sq.ft with the showroom designed according to ISUZU global dealership standards, exuding lifestyle and performance characteristics of the brand and its products. The workshop is equipped with 5 service bays, dedicated paint booth, modern tools and ISUZU trained service technicians to offer high level of service for customer vehicles. The new outlet will adequately address the needs of discerning customers in the region. The facility is located conveniently on NH 37, Near IOCL Petrol Station, Balughat, Guwahati.


Speaking at the inauguration, Mr.  Ken Takashima, Deputy Managing Director, Isuzu Motors India, said, “We are extremely excited to take the brand ISUZU to North-East market, as we are witnessing a significant potential for our range of utility vehicles from the D-MAX platform. The new outlet will not only address the local market, but also cater to the nearby districts and adjoining states. Our efforts have always been in line with our customer requirements and we constantly strive to offer products & services that are driven by ISUZU’s core ‘value’ of reliability and quality. ISUZU has already won many loyal customers in the North-East and this outlet will bring them closer to the brand as we move forward. I wish our new dealer partner North East ISUZU the best in their journey with us.”


Mr. Sanjive Narain, Managing Director, North East ISUZU, said, “With the growing demand for ISUZU vehicles in the North-East region, we are happy to partner with ISUZU to provide customers’ access to the range of D-MAX personal and commercial pick-ups and mu-X SUV. These exciting range of utility vehicles from ISUZU have become the preferred choice for many traders and businessmen, thanks to its versatility, performance and value it offers. We will continue to deliver on our customers’ expectations and provide the right service at all times.”



The ISUZU D-MAX V-Cross is India’s preferred Lifestyle and Adventure Utility Vehicle, caters to those SUV buyers who seek adventure and want to stand out among their peers. The recently launched new V-Cross, now comes with new design giving a more aggressive and solid stance on or off-road. It has a new 18 inch diamond cut alloy wheels, bi-led headlamps and many more newly added features that make the exterior design of vehicle truly aspirational. On the interior, it gets all-black upholstery with perforated leather seats, piano black garnish finish on dashboard, new 3D electroluminescent meter, Gear Shift Indicator and more. The new V-Cross is also loaded with features like PESS, speed-sensing auto door lock etc. Safety is further enhanced with Co-driver Seat Belt Reminder, Hill Start Assist and Hill Descent Control, making the V-Cross the most competent and comprehensive lifestyle pick-up in the country, today.



The ISUZU mu-X is a premium 7-seater full size SUV designed to offer the best of both worlds – All Muscle and All Heart. It is a perfect combination for those buyers who seek not only style, power and a dominating road presence but also want to have the best-in-class space and comfort for their family. The new mu-X comes with refreshed exteriors (front & rear), exuding more aggressive stance, premium ‘Lava Black’ interiors, additional safety features including 6-Airbags (front, side and curtain), Hill Descent Control (HDC) and 18-inch multi-spoke twist design diamond-cut alloy wheels making the SUV more sporty and muscular.


The ISUZU mu-X comes with ‘5ECURE’ package that provides Warranty and Free Periodic Maintenance for 5 years or 150,000 km (whichever is earlier). The new mu-X also comes with attractive finance options. (Terms & Conditions apply.)


ISUZU D-MAX Regular Cab:

The ISUZU D-MAX Regular Cab, a single cabin pickup, is a tough, powerful and reliable workhorse that is globally known for its performance and life-long durability. The Regular Cab is available in both flat deck and cab-chassis variants. The flat deck variant excel in meeting the wide range of applications in commercial transportation, while the Cab-chassis variant is an ideal choice to build reefer containers for cold chain transport applications. The Cab-chassis variant can also be customized for special purpose applications in the logistics and allied businesses.


The company offers ‘D-Serve’ package at no additional cost for Regular Cab variants till September 30, 2019. The package provides Free Periodic Maintenance for 3 years / 100,000 kms (whichever is earlier) – includes PMS parts, lubricants, related labour costs and certain wear & tear items. This excludes accidental damage related repairs. (Terms & Conditions apply.)



The ISUZU D-MAX S-CAB, a 5-seater Pick-up, offers a unique combination of Space, Performance and Strength in Smart proportions. It caters to the modern businessmen and professionals who seek high level of sophistication, space. The S-CAB is now also available in a Hi-Ride variant, which provides a higher ground clearance required for travelling smoothly over challenging roads. The S-CAB is also ergonomically designed and offers superior features for safety, comfort and convenience for the modern Pick-up driver.


The ISUZU vehicles are attractively priced with the ISUZU mu-X (4X2 variant) at ₹ 27,31,504/-, V-Cross (Standard) at ₹ 15,52,562/-, D-MAX S-CAB (Hi-Ride) at ₹ 9,27,608/ – and D-MAX Regular Cab Flat Deck at ₹ 7,49,277 /- (all prices, ex-showroom – Guwahati).


About Isuzu Motors India Pvt. Ltd.

Isuzu Motors India Private Limited (IMI), a subsidiary of Isuzu Motors Limited, Japan, was established in August 2012. Headquartered in Chennai, the company sells the popular ISUZU D-MAX V-Cross – India’s First Adventure Utility Vehicle and the ISUZU mu-X, premium 7-seater SUV in the personal vehicle segment and variants of ISUZU D-MAX pick-ups for the commercial segment. ISUZU vehicles are known for their reliability and performance around the world. Renowned the world-over, ISUZU vehicles are gaining huge significance in the Indian market as well, thanks to the ‘value proposition’ it offers the customers.


Isuzu Motors India manufactures these products at its new manufacturing plant in Sri City, spread over an area of 107 acres in the state of Andhra Pradesh. The company began its manufacturing operations in April 2016, with strong focus on quality and commitment to Indian market. An ISO 9001:2015 certified company, Isuzu Motors India is committed to providing products and services of the highest level of quality to ensure customer delight.


The company has dedicated dealer touch-points, conveniently located in 45 locations across the country. For more information on the company, and its products/services, please visit –