Isuzu Motors bags a significant order for its premium SUV MU-7

Chennai, 20, March 2015

Isuzu MU-7, a large-sized SUV, known for its luxurious space and comfort has received a significant order from Ramesh Tours & Travels (RTT), a Bangalore based travel operator. The first 12 of 25 vehicles has already been delivered to the customer who will be offering these to JW Marriot hotel to ferry their guests who demand a high level of comfort and a spacious vehicle.


Speaking about the order, Mr. Shigeru Wakabayashi, Deputy Managing Director, Isuzu Motors India, said, “MU-7 has been gaining interest in the market due to the sheer space and comfort it offers to our customers. We are witnessing exceptional response for this premium SUV from individuals and business owners in the country. MU-7 not only offers maximum space and comfort, but also an exceptionally comfortable ride. We are happy that customers who appreciate these values are recognising the capabilities of the Isuzu MU-7.”


The MU-7 is a large-sized SUV that offers great space and comfort in its category. The Isuzu MU-7 is targeted towards Premium SUV customers whose key buying factors include – Brand image, Comfort, Style & Space.


The MU-7 has dynamic-front looks and dominating road presence and an overall bold and aggressive design. The MU7 has longest wheelbase in its category which offers the best in class leg room which is best suited for long drives and ensure fatigue-free driving experience. The MU-7 comes with a 3-Litre intercooled VGS turbocharged diesel engine which is powered by Isuzu Diesel Engine technology. The MU-7 body & chassis is designed for tough & rugged usage. The body is designed with special steel to have good rigidity. The dual SRS airbags offers greater safety for the occupants.


Speaking at the occasion, Mr. Ramesh Babu, Managing Director, Ramesh Tours & Travels, said, “We are happy to add the new Isuzu MU-7 SUVs to our fleet. The MU-7 offers excellent space and comfort to its passenger and we are seeing increasing demand for such vehicles from our customers. We are focussed in offering our customers the best in terms of space and comfort and the MU-7 matches these appreciably.”


Isuzu has been rapidly expanding its presence in the market with exclusive dealer outlets selling MU-7 and D-Max range of Pick-ups. The company has plans to open 60 outlets across India by end of 2015-16. Isuzu has already established its dealer network in 18 locations across the country with outlets in Delhi, Noida, Gurgaon, Jaipur, Mumbai, Chennai, Bangalore, Hyderabad, Coimbatore, Madurai, Visakhapatnam, Tirupati, Cochin, Calicut, Ahmedabad, Rajkot, Ludhiana and Lucknow.


About Isuzu Motors (India)

Isuzu Motors Limited, Headquartered in Tokyo, Japan is a global manufacturer of light, medium and heavy commercial vehicles, utility vehicles and diesel engines. With operations in 25 countries, selling more than 100 countries worldwide, the company is a leader in pickups and pickup based derivatives in many markets. The company manufactures and sells close to 6 lakh units annually across the world.


Isuzu Motors India Private Limited, a subsidiary of Isuzu Motors Limited, Japan was established in August 2012 in Chennai, Tamil Nadu. Headquartered in Chennai, Isuzu currently has a contract manufacturing agreement with Hindustan Motors (HML) under which HML is assembling CKD kits of Isuzu’s Sports Utility Vehicle MU-7 and pick-up truck D-Max, at its Thiruvallur, Chennai plant.


Isuzu began civil works on its proposed manufacturing plant site in SriCity, TADA, Chitoor District, Andhra Pradesh. The company had acquired 107 Acres of land in 2013 after signing a MoU with the Andhra Pradesh State Government in order to start automobile manufacturing operation in India. This new facility is likely to commence commercial operations by early 2016, with the initial production capacity at 50,000 units/ year. Isuzu will scale up the production capacity to 120,000 units/ year, with the accumulated investment of Rs. 3,000 Crore, and is expected to generate 2000 – 3000 jobs. The company has plans to open 60 dealership outlets across the country by 2016 and aims to have 160 by 2020.


Isuzu Motors India plans to achieve 100% percent localisation within three years of commencing production in 2016. It is an exemplary showcase of Isuzu’s long term commitment to the Indian market.