Isuzu ‘Max Run Challenge’ flagged off from Lucknow today

Lucknow, 08, June, 2015

The globally-renowned Isuzu D-MAX known for its durability, reliability and fuel efficiency, today set out another task to demonstrate its fuel efficiency in the Indian market. Isuzu Motors India flagged off the 3rd edition of the Isuzu ‘Max Run Challenge’ from Lucknow and 2 Isuzu D-MAX vehicles (Space Cab Arch Deck and Space Cab Flat Deck) will reach Kolkata on the 10th June covering a distance of around 1000 kms across different road and terrain conditions. Mr. Tutu Dhawan, a well-known automotive expert will participate in the challenge to validate the fuel-efficiency of the Isuzu D-MAX.

The first two editions of the Isuzu ‘Max Run Challenge’ achieved a remarkable mileage of 19.6 kmpl on a 1048 kms drive from Vijayawada to Mumbai in September 2014 and 23.4 kmpl on a 665 kms drive from Jaipur to Ludhiana in February 2015. The third edition of the Max Run Challenge will culminate in Kolkata marking Isuzu’s entry into the state of West Bengal.


Speaking about the occasion, Mr. Shigeru Wakabayashi, Deputy Managing Director, Isuzu Motors India, said, “The Isuzu ‘Max Run Challenge’ is a global initiative to test and prove the fuel efficiency, durability, reliability of the Isuzu D-MAX in real-time conditions. We consider this as a challenge and an opportunity to showcase the capabilities of the product. We have already received phenomenal response for its fuel efficiency from our existing customers and this will prove to be a testimony for our new customers as well.”


The award winning Isuzu D-MAX is tough, reliable and fuel efficient. It is built on a heavy-duty chassis that offers Isuzu’s legendary durability and superior performance, making it one of the most competitive pick-up trucks in the country. The Isuzu D-MAX has a large and wide cargo deck that can carry loads with ease. The cab of the Isuzu D-MAX is made from high-tensile steel that ensures greater safety. The front and rear suspension having independent coil springs and rigid leaf springs respectively, provide greater stability to the vehicle. It sports a bold and aggressive look on the outside and sophisticated, passenger-vehicle like interiors, making it a pride for the owner. Powered by the legendary Isuzu engine technology and well-tested practical features, the Isuzu D-MAX helps the customers to ‘Go More, Do More and Get More’.

The Isuzu D-MAX is now available in Cab-Chassis and A/C variants offering customers a wider choice suiting their business requirements.


A completely new concept in India, the new Isuzu D-MAX Space Cab’s unique feature is its extended cabin space of 1.5 feet behind the drivers’ seat, which can store valuable/ fragile goods. It offers significant features like power steering, power windows, centralized door lock, etc., making it ideal for commercial use in industries like Agriculture, Retail, Dairy, Engineering, Manufacturing and Small businesses.


Isuzu is rapidly expanding its dealer network in the country and has plans to open 60 outlets across India by end of 2015-16. Isuzu currently has 20 dealership facilities at Delhi, Noida, Jaipur, Mumbai, Chennai, Bangalore, Hyderabad, Coimbatore, Madurai, Visakhapatnam, Tirupati, Cochin, Calicut, Ahmedabad, Rajkot, Ludhiana, Lucknow, Gurgaon, Indore and Vadodara.


About Isuzu Motors (India)


Isuzu Motors Limited, Headquartered in Tokyo, Japan is a global manufacturer of light, medium and heavy commercial vehicles, utility vehicles and diesel engines. With operations in 25 countries, selling in more than 100 countries worldwide, the company is a leader in pickups and pickup based derivatives in many markets. The company manufactures and sells over 6 lakh units annually across the world.


Isuzu Motors India Private Limited (IMI), a subsidiary of Isuzu Motors Limited, Japan, was established in August 2012 in Chennai, Tamil Nadu. Headquartered in Chennai, Isuzu currently has a contract manufacturing agreement with Hindustan Motors (HML) under which HML is assembling CKD kits of Isuzu’s Sports Utility Vehicle MU-7 and pick-up truck D-Max, at its Thiruvallur, Chennai plant.


Isuzu began civil works on its proposed manufacturing plant site in SriCity, TADA, Chitoor District, Andhra Pradesh, in January 2014. The company had acquired 107 Acres of land in 2013 after signing a MoU with the Andhra Pradesh State Government in order to start automobile manufacturing operation in India. This new facility is likely to commence commercial operations by early 2016, with the initial production capacity at 50,000 units/ year. Isuzu will scale up the production capacity to 120,000 units/year, with the accumulated investment of Rs. 3,000 Crore, and is expected to generate 2000 – 3000 jobs. The company has plans to open 60 dealership outlets across the country by 2016 and aims to have 160 by 2020.


Isuzu Motors India plans to achieve 100% percent localisation within three years of commencing production in 2016. It is an exemplary showcase of Isuzu’s long term commitment to the Indian market.