Bengaluru, 19 May 2017
Isuzu Motors India launched the ISUZU ‘mu-X’ premium full-size 7-seater SUV in Bengaluru, today. The ISUZU mu-X is powered by a 3.0 litre ISUZU engine and provides a maximum power output of 130 kW (177 PS). It provides a maximum torque of 380 Nm that is designed with a significant flat torque curve. The mu-X will be offered in both 4×2 and 4×4 variants with a sequential shift Automatic transmission. The mu-X will be built at ISUZU’s new state-of-the-art manufacturing plant at Sri City in Andhra Pradesh. The All Muscle – All Heart SUV is a perfect combination for those buyers who seek not only style, power and a dominating road presence but also want to have the best-in-class space and comfort for their family.
Speaking at the occasion, Mr. Hitoshi Kono, Deputy Managing Director, Isuzu Motors India, added, “The ISUZU mu-X is the perfect SUV for the modern Indian SUV buyer and it has been designed to offer the perfect combination of style, power and road presence while also providing excellent space and comfort. The Indian market for SUVs is now coming of age and we are excited to be present here in these times with our latest offering. We are confident the mu-X will set a new benchmark for full size premium SUVs in India. I am very happy to be present today in Bengaluru, the Silicon Valley of India, to launch the new ISUZU mu-X. This region is known to have some of the most discerning customers who have travelled the world and therefore seek the best of what is on offer. We are delighted to present our new SUV to these buyers and we are sure they will appreciate and admire the All Muscle. All Heart ISUZU mu-X.”
Mr. Samir Choudhry, Managing Director, Trident Automobiles, added, “The Trident Group has been a proud representative of the ISUZU brand in this region. During our association, we have built a strong base of happy and enthusiastic customers by consistently meeting the exacting standards of sales and service set by Isuzu Motors in India. The ISUZU mu-X SUV nicely combines the characteristics of a thrilling off-roader and a full-size 7 seater premium SUV – a combination that has been lacking in the current set of premium 7 seater SUVs in the market. Bengaluru is a large market for SUVs and there is a large segment of SUV buyers here who also seek spaciousness and comfort in their vehicles. We are very excited with the launch of the ISUZU mu-X today. It will surely up the ante in the SUV market in Bengaluru. ”
The ISUZU mu-X is available at an attractive Ex-showroom Bengaluru price of Rs. 24,36, 269 /- for the 4×2 AT variant. The 4×4 AT variant is available at Ex-showroom Bengaluru price of Rs. 26,39, 376 /-
The ISUZU showroom in Bengaluru – Trident ISUZU is strategically located so as to provide convenient access to customers in Bengaluru. The showroom displays the entire range of ISUZU vehicles in its true adventure and lifestyle setting. Customers interested in taking test drives of the mu-X also have the option to have the test-drive vehicle delivered at their door-step.
Trident ISUZU, No.65, Karthik Nagar, Doddanekkundi, Outer Ring Road, Marathahalli, Bengaluru – 560037
The world of SUVs is a world of duality; a duality that is characterised by a divergence between what the SUV buyer wants as an individual – style, power and a dominating road presence versus what the buyer’s family seeks from the SUV – spaciousness and comfort. The Indian SUV buyer faces this compromise more often than the SUV buyer anywhere else in the world, and often times has to choose one over the other.
With the ISUZU mu-X, this compromise will be a thing of the past.
The ISUZU mu-X has been designed to offer the best of both worlds. It is equal parts Muscle – for the individual’s needs and equal parts Heart – for the family’s needs.
All Muscle, for the aggressive muscular design, the tough tank-like build, the legendary ISUZU engine for superior performance and an exceptional off-roading capability; All Heart, for the best-in-class interior space, including that in the 3rd row, excellent ride comfort and stability, and a host of active and passive safety systems
The ISUZU mu-X has been designed to offer the following key value propositions –
The ISUZU mu-X gets its aggressive demeanour from the Tiger-inspired dynamic and muscular exterior. With its double slat chrome grille, multi-spoke diamond-cut alloy wheels, and two-tone front and rear bumpers, its dominant road presence makes it stand out everywhere.
ISUZU is well known around the world for making engines that stand for strength. Durable, reliable, and fuel-efficient are just some of the traits associated with ISUZU engines, which are proudly ‘engineered for life’. The 3.0 litre Ddi VGS Turbo Hi-Power engine in the new mu-X provides a maximum power of 130 kW (177 PS) along with a flat torque curve, which give it smooth and superior performance even at low RPMs. On the other hand, its advanced anti-friction induction hardened cylinder bores, heavy-duty steel timing chain, graphite coated pistons and other special design features ensure that the new ISUZU mu-X outmuscles everything else on the road.
The mu-X loves to flex its muscles on a daredevil adventure from time to time. It goes from a highway cruiser to an off-roading beast within seconds with the ‘Shift-on-the-fly’ 4×4 select dial with low and high range. Its excellent ground clearance, superior approach, departure and breakover angles give the confidence to explore any kind of terrain. Featuring a double wishbone front suspension, a heavy duty gearbox and a wide track with long wheel base for extra stability, in addition to the front steel underbody plates for protection, the mu-X has all the muscle needed to take on any adventure.
The ISUZU mu-X is an SUV that’s designed for both the individual as well as the family at its heart. Its high tensile steel body with tailor-welded blanks and crumple zones with anti-intrusion bars make it a protective cocoon, keeping the occupants safe from the dangers on the road. It is also equipped with the modern and sophisticated active and passive safety features. Equipped with Electronic Stability Control (ESC), Traction Control System (TCS), 4 Channel 4 Sensor ABS (Anti-lock Brake System) with EBD (Electronic Brake force Distribution), and sensors that actively monitor driving conditions, these active safety systems keep the mu-X in full control on every terrain. On the other hand, passive features like dual front airbags, front seat belts with pre-tensioners and load limiters, and 3 ISOFIX child seat anchorage provide superior protection during unfavourable conditions.
The ISUZU mu-X isn’t just a spacious 7-seater SUV, but also an SUV with a big heart. With its soft leather seats, adjustable headrests for all seats and a comfortable third row, everyone travelling along, whether kids or grandparents, will never be short of comfort. The one touch split/fold seats in both, the second and third row, make sure that there is enough room for the whole family including luggage when travelling for a long vacation. It also features a twin cockpit design with easily accessible controls for both, the driver and the front passenger. In addition to these, the Penta-Link rear suspension provides excellent comfort for all passengers, while the supremely spacious cabin features a number of smart storage compartments. So no matter where it goes, the mu-X always feels like home.
With an array of features designed for comfort and convenience, the new ISUZU mu-X is almost like a personal air-conditioned theatre on wheels. While the mu-X is busy conquering the terrain, the passengers stay fully entertained in the rear with the roof-mounted 10-inch DVD entertainment monitor and great surround sound. The driver seat too features 6-way power adjustable control for prolonged comfort even on long road trips.
A true icon of Japanese automotive engineering, ISUZU is bolstered by a legacy that spans over a hundred years. With operations in 25 countries, it is a true global brand that is coveted in over 100 countries worldwide. Manufactured with the promise of ‘engineered for life’, today the ISUZU name is synonymous with reliability, durability and long lasting vehicles. Renowned for their fuel efficiency, ISUZU vehicles are also powerful and adventurous to the core. Staying true to this philosophy, ISUZU has grown into a brand that is adored not just by adventure seekers but also by those who believe in superior automotive engineering and unmatched style in their vehicles.
Isuzu Motors Limited, Headquartered in Tokyo, Japan is a global manufacturer of light, medium and heavy commercial vehicles, utility vehicles and diesel engines. With operations in 25 countries, selling in more than 100 countries worldwide, the company is a leader in pick-ups and utility vehicles in many markets. The company manufactures and sells over 6 lakh units annually, across the world.
Isuzu Motors India Private Limited (IMI), a subsidiary of Isuzu Motors Limited, Japan, was established in August 2012. Headquartered in Chennai, the company sells the popular Isuzu D-Max V-Cross – India’s First Adventure Utility Vehicle and the Isuzu mu-X, premium 7-seater SUV in the personal vehicle segment and variants of Isuzu D-Max pick-ups for the commercial segment. ISUZU vehicles are known for its reliability and performance around the world. Renowned world-over, the vehicles are gaining huge significance in the Indian market as well, thanks to the ‘value proposition’ it offers the customers.
Isuzu Motors India manufactures these products at its new manufacturing plant in Sri City, spread over an area of 107 acres in the state of Andhra Pradesh. The company began its manufacturing operations in April 2016, with strong focus on quality and commitment to Indian market. Isuzu Motors India began its vehicle production with high levels of localisation at Start of Production (SoP) and aims to increase it in future. The initial production capacity of the manufacturing plant is 50,000 units per annum.
The company has dedicated dealer outlets, strategically located in 28 locations across the country. For more information on the company, and its products/services, please visit –