17 October, 2018, Hyderabad
Isuzu Motors India launched the much-awaited, new ISUZU mu-X in India, today. The new mu-X projects a more aggressive stance with its ‘Eagle-inspired’ styling and refreshed design at both front and rear of the SUV. The refreshed model of the mu-X now comes with sportier ‘Lava Black’ premium interior upholstery and fine quilted leather seats, taking the comfort level a notch higher in the 7-seater, full-size, premium SUV segment in India. The SUV is now packed with more features both on the exterior and interior with enhanced safety features including 6-Airbags and Hill Descent Control (HDC), addressing the needs of the modern Indian families.
Cricketing legend, Jonty Rhodes, the lifestyle ambassador of ISUZU in India, drove the new mu-X with his family at the launch event held at Taj Falaknuma in Hyderabad.
The distinctive exterior on the front and rear exudes more muscle in the new mu-X. The updated front fascia, inspired by an ‘Eagle’, brings out an aggressive and dominating stance of the SUV, while retaining the signature ISUZU grille design. It is further highlighted by new Bi-LED Auto-levelling projector headlamps with contemporary integrated light-guide and stylish Daylight Running Lamps (DRLs). The rear of the vehicle carries refreshed tail-lights with accentuated LED positon lights, 2-tone rear spoiler and shark-fin antenna with gun-metal finish, appealing to many new age buyers. The new 18-inch multi-spoke twist design diamond-cut alloy wheels makes the SUV more sporty, muscular and aspirational.
The drivetrain is powered by a 3.0 litre legendary ISUZU 4JJ1 Diesel Engine which delivers a maximum power output of 130 kW (177 PS). It provides a maximum torque of 390 Nm that is designed with a significant flat torque curve. The new mu-X will be available in both 4×2 and 4×4 variants with 5-speed sequential shift Automatic Transmission. The 4×4 variant sports a ‘shift-on-the-fly’ select dial for an excellent off-roading capability. The new mu-X has a higher ground clearance of 230 mm and class-leading approach and departure angles, ready to take on demanding terrains.
The plush interiors of the new mu-X provides more comfort for the occupants. The quilt-pattern leather seats, premium finish dashboard with soft-touch panels, bright silver-finish centre cluster & chrome-finish vent knobs add to the aesthetic appeal of the SUV. The SUV is now equipped with 6-Airbags (front, side and curtain) providing comprehensive safety for the occupants. ISUZU vehicles are renowned for their tough build and the mu-X stays true to this reputation with a high tensile steel body with tailor welded blanks and crumple zones with anti-intrusion bars. The mu-X is fully loaded with advanced active safety systems like ESC (Electronic Stability Control), TCS (Traction Control System), HDC (Hill Descent Control) and ABS (Antilock Braking System) with EBA (Emergency Brake Assist) and EBD (Electronic Brake-force Distribution) along with a host of passive safety systems provide enhanced safety in case of unfavourable driving conditions. Its superior road view offers hassle-free driving experience.
The new mu-X is built at ISUZU’s state-of-the-art manufacturing plant at SriCity in Andhra Pradesh. The All Muscle – All Heart SUV is a perfect combination for those buyers who seek not only style, power and a dominating road presence but also want to have the best-in-class space, comfort and safety for their family. The new mu-X takes these aspects to a whole new level, offering More Muscle and More Heart to the discerning SUV buyers in India.
Commenting about the new mu-X, Mr. Naohiro Yamaguchi, Managing Director, Isuzu Motors India, said, “The ISUZU mu-X has been gathering a lot of momentum in the Indian SUV market and is gradually becoming a preferred choice for many Indian families, thanks to its sheer space and comfort it offers. Today with the all new mu-X, we have upped the ante in our offering to the Indian SUV enthusiasts and changing lifestyle of Indian families, who seek ‘more’ from us. The new mu-X is a perfect answer to those who will appreciate the capability and value it offers. I strongly believe the new mu-X will go on to win many more hearts in India.”
Speaking at the launch of the new mu-X, Jonty Rhodes said, “I am extremely happy to be back in India and glad to be a part of ISUZU’s journey. Since my association with the brand in August, I have had the opportunity to travel in the mu-X across the country. Built on the versatile D-MAX Pick-up platform, the SUV has more to offer to travel enthusiasts like me and to many families. It certainly brings the best of both worlds together and it grows on you as you drive it more. I strongly believe it could change the dynamics of the SUV market in India. I wish ISUZU a successful journey with the new mu-X”
The new ISUZU mu-X is available at an attractive price of ₹ 26,26,842/- for the 4×2 variant. The 4×4 variant is available at a price of ₹ 28,22,959/- (ex-showroom, Hyderabad)
A key aspect of the mu-X is the 3rd row seating which allows adults to have a comfortable seating with ample leg room and foot-well. Another key aspect is the fully folding second row seat with a one-touch fold-and-tumble feature with maximum ingress space. The full size 7-seater SUV has been designed to provide the best-in-class space inside the vehicle, one of the unique features of the mu-X. Along with space, the mu-X sports other creature comforts, along with superior options for entertainment. All this and much more make the new mu-X truly desirable in the premium full size 7-seater SUV segment.
The new ISUZU mu-X also comes with ‘5ECURE’ package that provides ‘5 years warranty and 5 years free periodic maintenance or 150,000 km (whichever is earlier).Terms & Conditions apply.
The concept of All Muscle. All Heart.
The world of SUVs is a world of duality; a duality that is characterised by a divergence between what the SUV buyer wants as an individual – style, power and a dominating road presence versus what the buyer’s family seeks from the SUV – spaciousness and comfort. The Indian SUV buyer faces this compromise more often than the SUV buyer anywhere else in the world, and often times has to choose one over the other.
With the ISUZU mu-X, this compromise will be a thing of the past.
The ISUZU mu-X has been designed to offer the best of both worlds. It is equal parts Muscle – for the individual’s needs and equal parts Heart – for the family’s needs.
All Muscle, for the aggressive muscular design, the tough tank-like build, the legendary ISUZU engine for superior performance and an exceptional off-roading capability; All Heart, for the best-in-class interior space, including that in the 3rd row, excellent ride comfort and stability, and a host of active and passive safety systems.
ISUZU. An Unstoppable Zest
A true icon of Japanese automotive engineering, ISUZU is bolstered by a legacy that spans over a hundred years. With operations in 25 countries, it is a true global brand that is coveted in over 100 countries worldwide. Manufactured with the promise of ‘engineered for life’, today the ISUZU name is synonymous with reliability, durability and long lasting vehicles. Renowned for their fuel efficiency, ISUZU vehicles are also powerful and adventurous to the core. Staying true to this philosophy, ISUZU has grown into a brand that is adored not just by adventure seekers but also by those who believe in superior automotive engineering and unmatched style in their vehicles.
Isuzu Motors Limited, Headquartered in Tokyo, Japan is a global manufacturer of light, medium and heavy commercial vehicles, utility vehicles and diesel engines. With operations in 25 countries, selling in more than 100 countries worldwide, the company is a leader in pick-ups and utility vehicles in many markets. The company manufactures and sells over 6 lakh units annually, across the world.
Isuzu Motors India Private Limited (IMI), a subsidiary of Isuzu Motors Limited, Japan, was established in August 2012. Headquartered in Chennai, the company sells the popular ISUZU D-MAX V-Cross – India’s First Adventure Utility Vehicle and the ISUZU mu-X, premium 7-seater SUV in the personal vehicle segment and variants of ISUZU D-MAX pick-ups for the commercial segment. ISUZU vehicles are known for their reliability and performance around the world. Renowned the world-over, ISUZU vehicles are gaining huge significance in the Indian market as well, thanks to the ‘value proposition’ it offers the customers.
Isuzu Motors India manufactures these products at its new manufacturing plant in Sri City, spread over an area of 107 acres in the state of Andhra Pradesh. The company began its manufacturing operations in April 2016, with strong focus on quality and commitment to Indian market. Isuzu Motors India began its vehicle production with high levels of localisation at Start of Production (SoP) and aims to increase it in future.
The company has dedicated dealer outlets, strategically located in 38 locations across the country. For more information on the company, and its products/services, please visit – www.isuzu.in | www.isuzumux.in