New Delhi, February 5th, 2014
Isuzu Motors, the iconic Japanese automobile maker and a recognized diesel-engine expert, today unveiled its globally successful “ISUZU D-MAX Space Cab” India’s First Multi-Utility Pickup at the Delhi Motor Show.
A globally proven and successful product, the Isuzu D-MAX Space Cab is the first such product in the Indian pickup truck market. With a specially built in cabin space of 1.5 feet behind the drivers’ seat, the D-MAX Space Cab offers Multi-utility capability to the pickup truck. The Space Cab is targeted to the Owner Driven customer, the largest and fastest growing segment in India.
On the occasion, Mr. Takashi Kikuchi, President and Managing Director, Isuzu Motors India, said, “In India, the pickup truck segment is one of the largest and fastest growing segments in Commercial Vehicles (CV), accounting to 35% of the total CV market. With the growth in the Indian economy and the resulting pickup truck market dynamics, we estimate India to be the world’s largest 1 Tn pickup truck market by 2023. The Isuzu D-MAX is one of the world’s favourite pickup truck brands, preferred world over by the Owner driven customers”
The Owner driven customer segment, businessman who drives his own pickup truck is a fast emerging segment. These customers want pickup trucks that they can drive with ownership, and also sometimes use as their multi-utility vehicles. Valuable cargo and equipment – power tools, hardware and electronics, perishable and exotic cargo can be safely carried inside the specially built in cabin space. The owner can also use this for carrying personal belongings – luggage, music system, pets etc. With loaded features like air conditioning, power windows, styling and comfort to match, the D-MAX offers a refined global experience for the first time to the Indian customers.
Powered by the world renowned 2.5 litre Isuzu diesel engine which offers a max power of 100 kW power at 3600 rpm, the D-MAX Space cab offers unmatched fuel efficiency, reliability, durability and power. Isuzu is known for building tough, durable and long lasting vehicles and the D-MAX carries this tradition in India.
Along with the unveiling of the D-MAX Space cab, Isuzu Motors also showcased the D-MAX Single Cab, India’s First Global Pickup which was launched in India in 2013 as a CBU imported from Thailand, and has now been customized for the Indian market. The D-MAX range of pickup will be assembled at the Hindustan Motors Chennai car plant where Isuzu Motors also assembles its MU-7 Sports Utility Vehicle. The D-MAX Space cab will soon be launched in India at a value for money price, and will be available at Isuzu dealerships in India, including Delhi-NCR.
Isuzu Motors Limited, Headquartered in Tokyo, Japan is a global manufacturer of light commercial vehicles, commercial vehicles, utility vehicles and diesel engines. With operations in 25 countries with its vehicle sold in more than 100 countries worldwide, the company is a leader in pickups and pickup based derivatives in many markets worldwide along with leadership in light commercial vehicles. The company manufactures and sells close to 6 lakh units annually across the world, and is a leader in pickup trucks & derivatives and light commercial vehicles in most of the key markets that it operates in.
Isuzu Motors India Private Limited, a subsidiary of Isuzu Motors Limited, Japan was established in August 2012. The company assembles its pickup trucks and Sports utility vehicle at Hindustan Motors facility in Tamil Nadu. Isuzu Motors India has started the civil works on its new manufacturing plant at Sri City, Andhra Pradesh and the factory is expected to be ready by 2016, when Isuzu will start local manufacturing in India.
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