ISUZU Motors India Private Limited, a subsidiary of ISUZU Motors Limited, Japan, was established in 2012. Continuing with its 100-year-old tradition of a needs-based approach to product development and excellence, the company conducted an in-depth, nationwide study of Indian customers and their requirements that led to the development of world class pick-ups and utility vehicles for the Indian market.
ISUZU Motors India inaugurated a new state-of-the-art manufacturing plant in Sri City, Andhra Pradesh in April 2016. The facility, spread over 107 acres, is a testimony to ISUZU’s commitment to India and currently rolls out the new range of ISUZU D-MAX pick-ups ISUZU mu-X SUV. This plant also brings to India ISUZU’s global manufacturing standards that ensure that the vehicles made here are of the same quality and reliability as anywhere in the world.
In future, it will roll out newer products that will catapult Indian customers into a new era of adventure and enterprise, while also becoming the manufacturing hub for emerging markets.
ISUZU Brand Showroom, located in the upscale neighbourhood of South Mumbai and Surat, the new brand showrooms are laid out to offer a perfect blend of lifestyle and adventure for those who walk in. Isuzu Motors India and India’s leading speciality coffee company, Blue Tokai Roasters have come tighter to provide a whole new experience into the world of ISUZU in a Café setting.
These brand showrooms depict the ‘celebration of a lifestyle’ that encapsulates travel, adventure and exploration woven into versatile machines like the V-Cross and mu-X. Internationally, these vehicles have carved a niche for themselves, thanks to the sheer enthusiasm they offer with their versatility and performance. These showrooms will connect with every age group – from young budding enthusiasts, businessmen who stand out or to a family which seek the best of both worlds.
The ambience is relaxed and easy-going. One can walk in to enjoy freshly brewed coffee made with the finest Arabica beans, sourced from single-estate farms across the country.
The ISUZU Brand Showroom is a place for conversation and designed to rejuvenate those who need to break away from their routine. The café will permanently showcase the ISUZU D-MAX V-Cross and mu-X Sport Utility Vehicle and once can touch and feel these machines and can take a test drive too.